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Focusing Solely on Lead Generation Can Blur Your Vision

Posted by Goldin Peiser & Peiser on Dec 8, 2017 2:23:24 PM

Dental practices need to search for new ways to attract and retain clients, and it starts with a proper marketing plan.

In an article from Dentistry iQ, author Naomi Cooper writes, “IN TODAY'S WORLD, dental marketers are judged more harshly than ever before. As marketers, we’ve always understood the value of branding, even though in the past it was a challenge to quantify the true return on brand-awareness campaigns”.

In the article, Cooper discusses:

  • Embracing full-funnel marketing
  • Accounting for second-wave marketing effects
  • A real-time example

Cooper continues, “Marketers can now leverage the power of full-funnel marketing to quantify both branding and lead conversions and provide executive teams with a more precise calculation of the true reach and return on each campaign. We can no longer afford to ignore the power of branding”. What branding tactics is your dental practice using?

To read more, see the full article from Naomi Cooper in Dentistry iQ.

Topics: Dental, General Business